News and Reviews

praise for the unicorn within

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, and capital, and you can strike back.
In her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, author Linda Yates gives larger companies a roadmap for capturing the growth potential of startups while leveraging the power of their enormous scale.
Linda Yates, author, writes in the book "The Unicorn Within" that large companies have a good chance of beating small tech entrepreneurs if their managers learn to use the same tools as the entrepreneurs in Silicon Valley.
It offers an actionable playbook for big corporations, for example when it outlines how exactly you can leverage the “mothership advantage” through a combination of customer driven, repeatable, saleable methodology and careful navigation of the frictions stemming from inertia, orthodoxies, and key performance indicators.
Entrepreneurs all dream their companies will turn into a so-called unicorn. But you don't have to start a business from scratch to think this big.
Big companies that spawn their own new ventures usually fail, compared to independent tiny startups. Read Linda's five preconditions for corporations to be successful in disruptive growth, as augmented by Mark Zwilling and Inc. Magazine.
In her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, author Linda Yates has a strong message for any would-be innovators: You must understand customer pain.
In Linda Yates' "Think like an intrapreneur" interview on Masters of Scale, she shares the imperative to inject intrapreneurial thinking into corporations and get them to disrupt, innovate, and experiment.
Mach49 Founder and CEO Linda Yates discusses her book The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
In a review of The Unicorn Within, Michael Suer discusses how it aims to help internal startup entrepreneurs and large company leaders who want to launch ventures and create venture factories to combat the digital disruption they face.
The Unicorn Within is featured as the lead title in HBR Business Press Bookshelf. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth.
The world’s largest businesses can beat startups at their own game. In fact, they’ve got a mighty head start, says CEO and author Linda Yates, whose new book argues that it’s time they unleash the unicorn within.
Listen to Linda Yates sit down with The Strategy Skills Podcast to discuss The Unicorn Within and how she has created global strategy and driven innovation for large multinationals around the world.
In this episode, Linda discusses the impact that global businesses can have in creating exciting, creative, and sustainable environments for their employees to drive true innovation for a better tomorrow… by developing their own “unicorn” from within their organization.
“You’re not going to succeed by dumping $20mn on this one start-up, you’re going to dump $1mn on 20 of them and let them run some tests,” says Linda Yates, author of The Unicorn Within.